BEING SOCIAL IS GOOD FOR YOU
Did you know Facebook has over a billion active daily users? Facebook advertising reaches a huge audience, but it requires using more complex targeting and different ad types than other advertising platforms. The Addison Marketing Solutions team of experienced digital ad specialists understand Facebook’s unique platform, and how to best use Facebook to maximize results for your business.
We look forward to earning your trust, and helping your generate successful Facebook ad results for your business.
ARE YOU REACHING YOUR TARGET AUDIENCE?
Unlike keyword-based ad platforms like Google, successful Facebook advertising relies on identifying and reaching the best possible target audience. Advertisers can target Facebook users based on their interests, behavior, demographics, and much more. Our experienced team has found that it’s often best to build custom audiences based on characteristics that produce top results. Once a target audience has been defined and successfully reached, new “lookalike” audiences can be made to target additional Facebook users with similar qualities. Facebook’s enormous user base and unique features enable your ad campaign to scale rapidly.
HOW DO WE OPTIMIZE YOUR FACEBOOK CAMPAIGN?
Audience list research, building, and testing are important components of ongoing Facebook ad optimization. Along with reaching the right audience, it’s vital to consider and test all available ad placements, including the Facebook News Feed, Facebook Right Hand Column, Audience Network, Messenger, and Instagram. You didn’t forget about Instagram, did you? All the available ad types need to be tested and optimized on an ongoing basis to see what works best with your specific target audience. In order to capture the top results for your business once the most effective ads have been identified, more testing must be done to 100% fine-tune your audience and ads.
WHY CHOOSE ADDISON TO MANAGE YOUR FACEBOOK ADS?
As a boutique marketing agency, our team understands Facebook’s enormous reach and value to your business. We’ve been running Facebook advertising campaigns for years and we’re experts at the platform and its features.
We charge a flat, ongoing monthly management fee, which is designed to achieve a true partnership with your business. If you succeed, we succeed. Our goal is to maximize the results of your advertising investment regardless of budget. We look forward to increasing your ROI, boosting your bottom line, and at the same time allowing you to keep killing it on what you do best — all while we maximize the results of your marketing campaigns.